Universal Everything
Hyundai Motor

🏃‍♂️ Hyundai Running Man

Seoul, New York, London
An infinite film loop about evolution, engineering and design

Universal Everything x Hyundai Sejong Motorgallery from Universal Everything on Vimeo.

Running Man is an original CGI video commission for Hyundai’s media facades at three major venues: Times Square, Piccadilly Circus, and Sejong Hyundai Motorgallery, Korea, where it was the first work exhibited.

Building upon Universal Everything’s series of films exploring human movement and digital costumes, Running Man is an expression of Resource Circulation, the automotive company’s eco-friendly production process – from steel to car to steel. Taking the form of an infinite film loop, this digital artwork’s sequence of costumes is inspired by this looping production cycle, as it evolves from scrap metal to molten and rolled steel, before being formed into a car frame, designed body and the fully realised car. The process is completed as the car is streamlined and recycled into the raw materials.


Creative Director: Matt Pyke
Animation: Chris Perry
Sound Design: Simon Pyke / Freefarm
Character Animation: Yes, Commissioner?
Producer: Greg Povey
Video footage: Image Bakery

Available for licensing, screenings and exhibitions
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